A Study on Moderating Effect of IWOM (Internet Word of Mouth) on Chinese Movie Box Office and its Influencing Factors

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A Study on Moderating Effect of IWOM (Internet Word of Mouth) on Chinese Movie Box Office and its Influencing Factors

ชื่อผู้วิจัย Lin Zhao
สาขา International Business Management
ปีการศึกษา 2017
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