A Study on Moderating Effect of IWOM (Internet Word of Mouth) on Chinese Movie Box Office and its Influencing Factors

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Project Title: A Study on Moderating Effect of IWOM (Internet Word of Mouth) on Chinese Movie Box Office and its Influencing Factors
Author: Lin Zhao
Advisor: Assistant Profesor Qiu Chao
Degree: Master of Business Administration
Major: Business Administration
Faculty: Graduate Schools
Academic year: 2017

Citation

Lin, Zhao. (2017). A study on moderating effect of IWOM (Internet Word of Mouth) on Chinese movie box office and its influencing factors. (Master’s independent study). Bangkok: Siam University.


A Study on Moderating Effect of IWOM (Internet Word of Mouth) on Chinese Movie Box Office and its Influencing Factors

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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