Customer Perception Towards Information and Virtual Technology Evolution in Banking Sectors Nigeria

Last modified: March 19, 2022
Estimated reading time: 1 min
Project Title: Customer Perception Towards Information and Virtual Technology Evolution in Banking Sectors Nigeria
Author: Ifeanyi Simon Nwokocha
Advisor: Dr. Vijit Supinit
Degree: Master of Business Administration (International Program)
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2017

Citation

Nwokocha, Ifeanyi Simon. (2017). Customer perception towards information and virtual technology evolution in banking sectors Nigeria. (Master’s independent study). Bangkok: Siam University.


Abstract

Tremendous progress in the field of information and virtual technology has reduced the world to a global village and it has caused unprecedented changes in the banking industry. Huge developments in the technology of telecommunications and electronic data processing have further stimulated these changes. The role of information in the actualization of various organizational objectives cannot be over-emphasized has it ensure prompt delivery of resources essential to attain an enviable end. The contemporary business milieu is very dynamic and experiences rapid changes due to creativity, innovation, hi-tech changes, increased perception and demands from clienteles. Business organizations, especially the banking industry is operating in a complex and competitive environment characterized by these changing conditions and highly unpredictable economic climate with Information and Communication Technology (ICT) is at the center of the change curve. Using a primary data sourced through a structured questionnaire administered to the biggest commercial bank with over “one hundred fifty branches span across Nigeria and the Ordinary Least Square approach econometric techniques, this study examined the nature of the relationship that exist between Banks Profitability and the Adoption of Information and Communication Technology. The data analysis showed that a positive correlation exists between ICT and banks profitability in Nigeria. This implies that a marginal change in the level of the investment and adoption of ICT in the banking industry will result to a proportionate increase in the profit level. This is confirmed by the level of the regression coefficient as well as the factor analysis which revealed that an insignificant size of profit exists without the introduction of the ICT.


 Customer Perception Towards Information and Virtual Technology Evolution in Banking Sectors Nigeria

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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