| Title: | A Study on the Driving Factors of Job Crafting of New Generation Employees in Multinational Corporations: A Case Study of Maichen CNC Equipment Co., Ltd. |
| Author: | Wang Songxiao |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2569 (2026) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 19th National and International Academic Conference 2026 pp.387-397 Conference Publication Year: 2569 (2026) View |
Abstract
As the most critical internal stakeholders of an enterprise, employees’ work behaviours exert a substantial impact on the global business development of multinationals. Therefore, this study focused on the new generation of employees in multinational corporation, analyzing the influencing factors of their job crafting behaviors. The aim was to explore the effect of enterprise social media use, inclusive leader and employees’ perceptions of over-qualification on job crafting of new generation employees in multinational corporations. A quantitative research approach was adopted, involving the design of a survey questionnaire based on the compilation and analysis of established scales for the relevant variables. The questionnaires were distributed online to 420 new-generation employees in Maichen CNC Equipment Co., Ltd., 392 valid questionnaires were retained, resulting in a valid response rate of 93.3%. The multiple regression analysis results in SPSS revealed that enterprise social media use and inclusive leader positively influenced job crafting of new-generation employees in multinational corporations, while employees’ perceptions of over-qualification exerted a negative effect. Based on the research findings, targeted management suggestions are proposed from three dimensions: enterprise social media use, inclusive leadership, and employees’ perceived over-qualification. The specific recommendations are as follows: fully acknowledging the strategic value of enterprise social media in cross-border collaboration, adopting an inclusive leadership style, and tapping into the potential of overqualified employees. Furthermore, the conclusions of this study can provide valuable references for multinational corporations with a large proportion of new-generation employees.
Keywords: new generation employees, job crafting, enterprise social media use, inclusive leader, employees’ perceptions of over-qualification, multinational corporation