Title: A Case Study of the Learning Conformity Behavior of Undergraduates at Yunnan University
Author: Li Yanting
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: Education Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 16th National and International Academic Conference 2023 “Digital Transformation and Sustainable Innovation: Strategies for a Sustainable Future” 31 Oct. – 1 Nov. 2023, pp.35-48 Click PDF
Abstract
In recent years, the concept of learning conformity has garnered significant attention in educational research, particularly in the context of higher education. Despite the university’s efforts to maintain high educational standards, there is a noticeable disparity in student performance, with some students excelling while others struggle to meet academic requirements. The purpose of the study was to examine the relationships between family factors, school factors, social factors and personal factors and learning conformity behavior of students.
Utilizing the quantitative research method grounded in the Conformity Theory, the study adopted structured questionnaires distributed to a sample of 500 students of Yunnan university, with a valid response rate of 90%. The hypothesis testing revealed significant positive relationships between each of the independent variables and learning conformity behavior. This study found that family factors, school factors, social and personal factors significantly influence learning conformity behavior of students.
The study recommends enhancing parental involvement, improving the educational environment, fostering positive peer interactions, and developing students’ personal skills as key strategies to improve learning conformity behavior. These strategies offer practical solutions to foster positive academic behavior and improve educational outcomes of university students.
Keywords: learning conformity behavior, Yunnan University
A Case Study of the Learning Conformity Behavior of Undergraduates at Yunnan University
6417195843 。 Li Yanting 2567 (2024) A Case Study of the Learning Conformity Behavior of Undergraduates at Yunnan University สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University