Title: A Study of Enterprise Management Innovation Ability – A Case Study of JD.COM Company
Author: Song Wenjing
Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 14th National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 (pp.2119-2132) Click PDF
Abstract
Innovation has become a key factor in the development of enterprises. Therefore, this study explores the key factors affecting the innovation ability of enterprises by taking the case of JD.COM Company. The three research objectives of this study are: 1) To examine the relationship between leadership and enterprise management innovation ability; 2) To examine the relationship between technical competence and enterprise management innovation ability; 3) To examine the relationship between distribution of resources and enterprise management innovation ability.
Based on the theory of innovation ability and organizational learning, this study adopted the method of quantitative analysis and collected 205 valid questionnaires from customers through questionnaire survey, and drew the following conclusions: 1) There is a positive correlation between leadership and enterprise management innovation ability; 2) There is a positive correlation between technical competence and enterprise management innovation ability; 3) There is a positive correlation between distribution of resources and enterprise management innovation ability. It can be reasonably deduced that enhancing leadership, technical competence and the capacity to allocate resources can collectively facilitate an improvement in the innovative ability of enterprises. Consequently, it is feasible to develop the innovative ability of enterprise management by encouraging employee participation, enhancing employee training and strengthening investment in human resources.
Keywords: JD.COM Company, enterprise management innovation ability, leadership, technical competence, distribution of resources
A Study of Enterprise Management Innovation Ability – A Case Study of JD.COM Company /
6317195469 Song Wenjing 2567 (2024) A Study of Enterprise Management Innovation Ability – A Case Study of JD.COM Company สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University