Title: A Study of the Influencing Factors of Young Consumers’ Consumption Satisfaction with Smart Home Products – A Case Study of Xiaomi Smart Home
Author: Yao Lingpei
Advisor: Assoc. Prof. Dr. Qiu Chao
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 8th STIU International Conference “TechVision Leadership: Fostering Social Sustainability” July 4-5 2024 (pp.507-513) Proceedings PDF
Abstract
This study took Xiaomi smart home as a case study to examine the influencing factors of young consumers’ consumption satisfaction with smart home products. The purpose was to help smart home companies better understand the needs and expectations of young consumers, optimize product design, improve service quality, and stand out in the fierce market competition. The factors under the study were brand perception, functional design, and after-sales services.
This study adopted a quantitative research method. A total of 300 questionnaires were sent out, of which 273 were valid with a validity of 91.0%. This study found that brand perception, functional design, and after-sales services have a positive effect on young consumers’ consumption satisfaction with Xiaomi smart home products. From the analysis, the following suggestions are put forward: (1) enhance brand awareness and create a unique brand image and positioning; (2) create functional innovation and personalized design of products; (3) provide quality after-sales service.
Keywords: brand perception, functional design, after-sales service, consumption satisfaction, Xiaomi smart home products
A Study of the Influencing Factors of Young Consumers’ Consumption Satisfaction with Smart Home Products – A Case Study of Xiaomi Smart Home /
6517195806 Yao Lingpei 2567 (2024) A Study of the Influencing Factors of Young Consumers’ Consumption Satisfaction with Smart Home Products – A Case Study of Xiaomi Smart Home สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University