| Title: | A Study of the Key Influencing Factors of Employee Engagement: A Case Study of AMA Marine Public Company and Subsidiaries |
| Author: | Cai Qitong |
| Advisor: | ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul |
| Degree: | Master of Business Administration |
| Major: | Human Capital and Experience Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 18th National and International Academic Conference “Sustainable Horizon: Transforming Ideas into Impact” 6-7 August 2025 (pp.365-375) Click PDF |
Abstract
Employee engagement is a critical factor influencing organizational performance and sustainability. This study investigates the key factors affecting employee engagement in AMA Marine Public Company, a leading maritime transportation firm in Thailand, and its subsidiaries given the increasing complexity of the maritime industry and its highly competitive environment, enhancing employee engagement has become a significant challenge for management. Understanding the elements that drive engagement can help companies improve operational efficiency and employee retention.
The objectives of this study are: (1) to examine how work autonomy, organizational care, environmental benefits, work incentives, organizational identification, and work-life balance influence employee engagement, and (2) to provide recommendations for improving engagement based on the findings.
This research employed a quantitative approach using a structured questionnaire to collect data from employees of AMA Marine Public Company and its subsidiaries. A total of 88 valid responses were analyzed using SPSS 27.0 statistical software. Reliability and validity tests were conducted, followed by correlation and multiple regression analyses to assess the relationships between the key factors and employee engagement.
The findings indicate that organizational identification and work incentives have the most significant positive effects on employee engagement, followed by work-life balance, work autonomy, and organizational care. However, environmental benefits do not show a statistically significant impact. These results suggest that fostering a strong organizational identity and providing meaningful incentives are crucial strategies for enhancing engagement.
In conclusion, organizations aiming to improve employee engagement should prioritize strengthening corporate identity, offering intrinsic motivation, and promoting a balanced work-life culture. Companies should also pay more attention to work autonomy and employees’ well-being. For managerial implication, this study provides practical insights for business leaders on enhancing employee engagement through effective organizational identification and incentive structures. For academic contribution, this study extends the understanding of employee engagement determinants in the maritime industry context. It enriches existing literature by providing empirical evidence on the relative importance of different engagement factors, offering a foundation for future research on engagement strategies across various industries.
Keywords: employee engagement, work autonomy, organizational identification, work performance, environmental benefits, organizational care, work incentives, work-life balance
6617190027 Cai Qitong, 2568 (2025), Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul, สารนิพนธ์ (Independent Study), A Study of the Key Influencing Factors of Employee Engagement: A Case Study of AMA Marine Public Company and Subsidiaries, นำเสนอในที่ประชุมวิชาการ (Conference): The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Human Capital and Experience Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย