An Analysis of the Financing Management Factors of Small-Scale Enterprises: The Case of Haidilao Hotpot

Abstract

In recent years, small-scale enterprises have rapidly risen and become a crucial part of China’s trade, with food chain enterprises being the most typical representatives. These companies serve consumers of nearly all age groups and face extremely fierce competition. How to enhance financing management capacity through internal management has become critical for these enterprises. This study focused on cost control and financing management as the main research directions and took Haidilao Hotpot as the main research case. From three aspects, it studies the factors that will affect its financing management: 1) to explore the impact of product satisfaction on the financing management capacity; 2) to explore the impact of cost control on the financing management capacity; 3) to explore the impact of marketing on the financing management capacity. This study used a quantitative research method based on a questionnaire to collect data. In terms of data collection, 88 managers of offline stores were randomly selected, 88 questionnaires were distributed, and 80 valid questionnaires were recovered.
The research results show that: 1) Product satisfaction has a significant positive impact on the financing management of small-scale enterprises by enhancing cash flow; 2) Cost control has a significant positive impact on the financing management of small-scale enterprises by improving profitability; 3) Marketing strategy has a significant positive impact on the financing management of small-scale enterprises by elevating brand visibility. Finally, this study concludes that product satisfaction, cost control, and marketing strategy jointly enhance financing management capacity. Based on the above conclusions, this study’s suggestions are: 1) Keep innovating products, set up an R&D team to launch low-oil low-salt bases, tighten sourcing and quality checks for freshness and safety, and use creative naming to boost recall; 2) Build long-term supplier ties for bulk discounts, fine-tune store layout, improve staff efficiency and energy use, and cut inventory waste to lift profit; 3) Clarify brand positioning, use social media, online-offline events and member points to raise awareness, partner with delivery and travel platforms for combo deals, and strengthen customer loyalty to attract investors.

Keywords: financing management, product satisfaction, cost control, marketing strategy

617195730 Yang Yanqin, 2568 (2025). Advisor: Dr. Zhang Li, สารนิพนธ์ (Independent Study), An Analysis of the Financing Management Factors of Small-Scale Enterprises: The Case of Haidilao Hotpot, นำเสนอในที่ประชุมวิชาการ (Conference), The 17th National and International Academic Conference 2024, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Finance and Accounting, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย