June 21, 2026
| Title: | Co-operative Education Report on Project Sales Operations at Arghakhanchi Cement Limited |
| Author: | Neshish Shrestha |
| Advisor: | Mr. Michael Slater |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Year: | 2/2568 (2025) |
บทคัดย่อ
This report presents the Co-operative Education internship experience completed at Arghakhanchi Cement Limited as a Project Sales Intern. The internship focused on understanding project-based cement sales, client handling, market research, and coordination within the cement industry. During the internship period, the major tasks included researching ongoing and upcoming construction projects, contacting potential clients, visiting project offices and construction sites, collecting project-related information, observing cement sample testing, and learning about financial documentation such as Bank Guarantees, cheque guarantees, and Letter of Credit deposits.
The internship provided practical exposure to how project sales operates in a manufacturing-based organization. It helped connect academic concepts such as sales, marketing, the 4Ps, pricing strategies, procurement, branding, BTL marketing, STP, accounts, and supply chain management with real working situations. The experience also developed important professional skills, including communication, client management, market research, teamwork, problem-solving, and relationship-building. Overall, the internship enhanced my understanding of the cement industry and provided valuable practical knowledge for future career development in sales, marketing, and business development.
The internship provided practical exposure to how project sales operates in a manufacturing-based organization. It helped connect academic concepts such as sales, marketing, the 4Ps, pricing strategies, procurement, branding, BTL marketing, STP, accounts, and supply chain management with real working situations. The experience also developed important professional skills, including communication, client management, market research, teamwork, problem-solving, and relationship-building. Overall, the internship enhanced my understanding of the cement industry and provided valuable practical knowledge for future career development in sales, marketing, and business development.
คำสำคัญ: Arghakhanchi Cement Limited, Project Sales, Cement Industry, Market Research, Client Relationship Management, Co-operative Education, Sales Internship
Abstract
This report presents the Co-operative Education internship experience completed at Arghakhanchi Cement Limited as a Project Sales Intern. The internship focused on understanding project-based cement sales, client handling, market research, and coordination within the cement industry. During the internship period, the major tasks included researching ongoing and upcoming construction projects, contacting potential clients, visiting project offices and construction sites, collecting project-related information, observing cement sample testing, and learning about financial documentation such as Bank Guarantees, cheque guarantees, and Letter of Credit deposits.
The internship provided practical exposure to how project sales operates in a manufacturing-based organization. It helped connect academic concepts such as sales, marketing, the 4Ps, pricing strategies, procurement, branding, BTL marketing, STP, accounts, and supply chain management with real working situations. The experience also developed important professional skills, including communication, client management, market research, teamwork, problem-solving, and relationship-building. Overall, the internship enhanced my understanding of the cement industry and provided valuable practical knowledge for future career development in sales, marketing, and business development.
The internship provided practical exposure to how project sales operates in a manufacturing-based organization. It helped connect academic concepts such as sales, marketing, the 4Ps, pricing strategies, procurement, branding, BTL marketing, STP, accounts, and supply chain management with real working situations. The experience also developed important professional skills, including communication, client management, market research, teamwork, problem-solving, and relationship-building. Overall, the internship enhanced my understanding of the cement industry and provided valuable practical knowledge for future career development in sales, marketing, and business development.
Keywords: Arghakhanchi Cement Limited, Project Sales, Cement Industry, Market Research, Client Relationship Management, Co-operative Education, Sales Internship