Content, Campaigns, and Collaboration: A Marketing Experience at Jeevee Nepal

Abstract

This report provides a detailed overview of my 16-week internship at Jeevee Nepal, one of the country’s leading e-commerce platforms for healthcare, beauty, and lifestyle products. During my internship, I was assigned to the Marketing Department, where I undertook a wide range of responsibilities, including creating digital content and marketing collaterals, coordinating influencer collaborations and PR activities, managing campaign planning and execution, handling website updates through the CMS, drafting push notifications for customer engagement, and contributing to strategic brainstorming and market research.
My role allowed me to bridge academic knowledge with practical industry applications, particularly in digital marketing, consumer behavior, brand communication, and e-commerce. I was actively involved in supporting both ongoing campaigns and day-to-day marketing operations, which deepened my understanding of how online retail companies operate in a competitive, rapidly evolving digital marketplace.
This internship not only sharpened my technical and creative skills but also provided me with valuable exposure to real-world marketing practices, project coordination, cross-departmental collaboration, and data-driven decision-making. The experience significantly contributed to my career readiness in digital marketing, brand management, and business strategy.

Keywords: e-commerce, digital marketing, consumer engagement, brand communication, professional development

Mr. Michael Slater, บธ.บ. การเงินและการธนาคาร (หลักสูตรนานาชาติ) – B.B.A. Finance and Banking (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการเงินและการธนาคาร (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Finance and Banking (International Program), 2/2567 (2024)