| Project Title: | Corporate Value Evaluation of Listed Liquor Companies ——Taking Kweichow Moutai as an Example |
| Author: | Yang Haoming |
| Advisor: | Dr. Tanakorn Limsarun |
| Degree: | Master of Business Administration (International Program) |
| Major: | International of Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2023 |
| Url:
Published: |
PDF Conference Proceedings The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023, pp.1784-1795 |
Citation
Yang, Haoming . (2023). Corporate value evaluation of Listed Liquor Companies ——Taking Kweichow Moutai as an Example. (Master’s independent study). Bangkok: Siam University.
Abstract
Enterprise value evaluation is a highly critical link in the business decision-making process and can effectively improve the business decision making effect. The goal of enterprise value evaluation is to improve the value of the enterprise, not only to see whether the decision of the enterprise is feasible, but also to see whether the decision is beneficial to the growth of enterprise value. At the same time, value evaluation can be used for investment analysis and strategic analysis, and it is convenient for company employees to recognize the advantages and disadvantages of the company’s development and pursue the optimization of corporate value. After assessing the price of the enterprise, the financial personnel of the enterprise can understand the true value of the enterprise, so as to make reasonable decisions and increase the value of the company.
This article starts with the concept of enterprise value evaluation, expounding the concept of enterprise value evaluation, and the necessity of enterprise value evaluation. This leads to the way of enterprise value evaluation, which paves the way for the later selection of enterprise value evaluation methods. Then the research analyzed the factors that affect the value and the components that affect the value of liquor company from a more comprehensive and objective perspective.
Keywords: corporate valuation, Kweichow Moutai, public listed company.
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Master of Business Administration (International Program), Siam University, Bangkok, Thailand