June 19, 2026
| Title: | Crafting Digital Presence: A Report on Marketing Strategies and Internship Experience at Vaidya Group in Nepal’s Aesthetic and Lifestyle Industry |
| Author: | Bivaw Gurung |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Year: | 2/2568 (2025) |
Abstract
This cooperative education report presents my 16-week internship experience at Vaidya Group, conducted from March 1, 2026 and is expected to conclude on June 30, 2026, as part of the Bachelor of Business Administration program. As part of my ongoing internship, I worked as a Marketing Intern and was involved in marketing activities for three different brands under Vaidya Group: Vitàvie Aesthetics & Anti-Aging Clinic, Virtú Authentic, and Vetra Motors. Each brand operated in a different industry and required a different marketing approach. Vitàvie focused on premium aesthetic medicine, anti-aging treatments, regenerative beauty, and wellness services. Virtú Authentic focused on skincare and wellness products from brands such as V’anhalla and Somethinc. Vetra Motors was a pre-launch electric scooter brand, where my work mainly focused on market research, competitor analysis, content planning, brand positioning, and launch-related visual direction. The report analyzes the company profile, organizational structure, my job position, marketing responsibilities, strategic analysis, learning outcomes, and challenges encountered during the internship. It also reflects on how classroom knowledge in branding, digital marketing, consumer behavior, market research, and integrated marketing communication was applied in real working situations. The experience helped me understand that executing a marketing plan is more complex than simply generating creative ideas, as it requires coordination, brand consistency, strategic thinking, and continuous adaptation.
Keywords: Digital Marketing, Social Media Marketing, Brand Positioning, Aesthetic Clinic, Skincare E-commerce, Electric Mobility, Vaidya Group