June 21, 2026
| Title: | Enhancing Digital Marketing and Social Media Communication: A Co- Operative Education Experience at Amnil Technologies Private Limited |
| Author: | Naincy Kharel |
| Advisor: | Mr. Bikash Dahal |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Year: | 2/2568 (2025) |
Abstract
This report presents the experience and learning outcomes gained during my Cooperative Education Studies at Amnil Technologies Private Limited, where I worked as a Digital Marketing and Content Intern. The internship provided an opportunity to gain practical exposure to digital marketing activities within a professional information technology company while applying theoretical knowledge acquired through academic studies. The primary objectives of the internship were to understand the planning and execution of digital marketing strategies, develop practical skills in content creation, content calendar management, social media management, and branding, and gain insight into communication strategies within the banking and financial services sector. The internship also aimed to enhance professional communication, creativity, teamwork, and problem-solving abilities through real-world workplace experiences. During the internship period, I was actively involved in content planning, caption writing, content calendar development, social media management, designer coordination, client communication, approval handling, and performance reporting activities for nBank, the digital banking platform of Nabil Bank. I also gained exposure to international marketing practices through content-related activities associated with TISA Bank in Papua New Guinea. In addition, I contributed to public relations and marketing communication initiatives that supported brand visibility and customer engagement. The internship experience provided valuable insights into digital marketing operations, workflow management, audience engagement, and professional communication within a corporate environment. It also enabled the practical application of marketing concepts learned in the classroom while developing technical, analytical, and interpersonal skills essential for a future career in marketing.
Keywords: Digital Marketing, Content Creation, Social Media Management, Branding, Financial Services, Content Strategy