| Title: | Executive Operations and Brand Development at Poshilo Foods Products Pvt. Ltd. |
| Author: | Ms. Frijya Prasai |
| Advisor: | Mr. Raj Sankrit |
| Degree: | Bachelor of Business Administration Program in Finance and Investment (International Program) |
| Major: | B.B.A. Finance and Investment (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 2/2567 (2024) |
Abstract
This report presents a comprehensive account of my 16-week internship at Poshilo Foods Products Pvt. Ltd., a pioneering nutritional food manufacturing company based in Pokhara, Nepal.
As an Executive Operations and Brand Development Intern, I was entrusted with multifaceted responsibilities encompassing social media management, e-commerce operations, market research, website development, brand representation at industry expos, networking with distributors, internal operations optimization, and employee recruitment support.
The internship provided a platform to apply theoretical knowledge from academic courses, particularly in international business strategies, digital marketing, and brand positioning.
Through this experience, I gained profound insights into the complexities of international trade, the health food industry, and practical business management, thereby equipping me with the skills and knowledge necessary for a robust career in international business management and digital marketing.
Keywords: brand development, market expansion, e-commerce operations, social media management, international trade.
Mr. Raj Sankrit, บธ.บ. การเงินและการลงทุน (หลักสูตรนานาชาติ) – B.B.A. Finance and Investment (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการเงินและการลงทุน (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Finance and Investment (International Program), 2/2567 (2024)