Expanding Healthcare Reach: A Strategic Marketing Internship at Phyathai 3 Hospital

Abstract

The primary objective of this report is to present an internship report conducted at Phyathai 3 Hospital in Bangkok within the International Marketing Department. The primary focus of the internship was to support the hospital’s strategic growth initiatives by identifying and fostering partnerships with external organizations, including travel agents and universities, both domestically and internationally.

The key objective of these collaborations was to enhance the hospital’s client acquisition efforts by attracting international patients and expanding its market presence. As part of the internship, one of the main tasks involved identifying new markets with significant growth potential and aligning them with the hospital’s service offerings. This required conducting thorough market research to explore emerging healthcare needs across different regions and evaluating partnership opportunities that would enable the hospital to access these markets. Special attention was given to building relationships with institutions capable of referring patients for the specialized treatments and services provided by Phyathai 3 Hospital.

During the internship, I managed the hospital’s social media presence to promote its services to a wider audience. My tasks included designing and translating marketing materials for social media and creating promotional campaigns to increase brand awareness and engage potential customers. This work helped me understand how digital marketing strategies impact customer engagement and brand visibility in healthcare. The report provides an analysis of how marketing partnerships and digital strategies can help a healthcare institution reach more people. It also offers recommendations for future growth and marketing efforts based on what I learned during the internship.

Keywords: Phyathai 3, collaborative partnerships, content design, content translation, healthcare marketing, client engagement, market expansion strategies

ดร.หญิง ซานี่ – Dr. Yhing Sawheny, บธ.บ. (การบริหารการโรงแรมและการท่องเที่ยว) – B.B.A. (Hotel and Tourism Management), วิทยาลัยนานาชาติ (International College), บริหารธุรกิจบัณฑิต สาขาวิชาการบริหารการโรงแรมและการท่องเที่ยว (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Hotel and Tourism Management (International Program), 3/2566 (2023)