Press/กด CtrlหรือCmd + P to print
or save as PDF

Exploration on digital transformation for enterprises under the pandemic

Last modified: November 11, 2023
Estimated reading time: 1 min
Title: Exploration on digital transformation for enterprises under the pandemic
Author: Ms. Cui Jingping
Advisor: Assoc. Prof. Dr. Qiu Chao
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2566 (2023)


The 14th National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021, pp.1828-1840.


This research paper aimed to explore digital transformation for enterprises during the pandemic. Obviously, COVID has changed the way individuals and businesses interact and operate. In this new society, where direct contact between people was limited, digital, online, and smart were the new face-to-face. Businesses were more reliant than ever on digital technology to communicate internally, manage teams, interact with customers, and bring their products and services to market. The demand for truly shared digital experiences and digital communities was soaring, and adjust the business models to meet new demands. The objectives of this study were 1). To study what digital transformation carries out to be a successful enterprise in the crisis of the pandemic.2). To analyze how to transform Digital Technologies to the enterprise under the pandemic.3). To express how effective digital transformation to the enterprise under pandemic.

This study uses the documentary method. According to these studies, nodes investigate information linked to digital transition, publication time distribution, country of research, paper emphasis, and technique. The researcher included nodes pertaining to industry sectors, study fields, B2B marketing theories employed, and possible influence on the digital transformation process.

The coronavirus (Covid‑19) crisis evidenced that technologies allow some segments of the population to choose where and when to work more freely, which can improve work‑life balance, and for work environments to be made safer and healthier. The Covid‑19 crisis also highlights the digital divide in the region as an urgent concern, as poor and vulnerable workers without the access and skills to benefit from digital tools are being left behind. Those unable to exploit the new digital tools are likely to be more affected by the health, economic and social consequences of the crisis, potentially widening socio‑economic inequalities.

Keywords: digital transforming, innovation technology, enterprises, pandemic, COVID.

Exploration on digital transformation for enterprises under the pandemic

Master of Business Administration (International Program), Siam University, Bangkok, Thailand