| Project Title: | Factors Influencing Customers’ Readiness and Acceptance of Cashless Society |
| Author: | Miss Nichapat Thawonwisutsakul |
| Advisor: | Dr. Tanakorn Limsarun |
| Degree: | Master of Business Administration (International Program) |
| Major: | Marketing Management |
| Faculty: | Graduate Schools |
| Academic year: | 2022 |
| Url: Published: |
Conference International Conference on Economics, Business and Interdisciplinary Studies (ICEBIS 2022) on 26 November 2022, Siam University |
Citation
Thawonwisutsakul N. (2022). Factors influencing customers’ readiness and acceptance of cashless society. (Master’s independent study). Bangkok: Siam University.
Abstract
The cashless society has rapidly changed and developed and the cashless method has become a global trend. Several countries have developed themselves to be potential leaders in a cashless society, and many countries emphasized adopting cashless methods in the banking system because they found that it is a crucial method to achieve business goals in the shortest time. This research paper aimed to understand the factors influencing customers’ readiness and acceptance of a cashless society. The method used for this conceptual paper was based on literature reviews or secondary data from articles, online websites, or news, journals, and books. The findings showed that customers’ readiness and acceptance towards a cashless society was affected by main factors, such as government’s policies, company’s policies, assessment of payment modes, education, knowledge, development of technology, and security in payment terms.
Keywords: cashless society, customers’ readiness, customers’ acceptance.
Factors Influencing Customers’ Readiness and Acceptance of Cashless Society
Master of Business Administration (International Program), Siam University, Bangkok, Thailand