| Title: | A Study of the Impact of ChatGPT Application on Knowledge Acquisition Capability Among International Business Management Students: A Case Study of Siam University |
| Author: | Gao Shenghe |
| Advisor: | ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2569 (2026) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 19th National and International Academic Conference 2026 pp. 173-183 Conference Publication Year: 2569 (2026) View |
Abstract
With the rapid development of generative artificial intelligence, ChatGPT has been increasingly used as a learning support tool in higher education. For International Business Management students, the ability to acquire, understand, organize, and apply knowledge is essential because the discipline involves international markets, cross-cultural communication, business strategy, and global business problem-solving. In this context, ChatGPT may help students obtain information, summarize learning materials, explain business concepts, and analyze international business issues. Therefore, this study aimed to examine the influence of information accuracy, information timeliness, and AI analytical capability on knowledge acquisition capability among International Business Management students at Siam University.
This study adopted a quantitative research method. The research population consisted of International Business Management students at Siam University who had experience using ChatGPT or similar generative AI tools for learning. A questionnaire survey was conducted to collect data, and a five-point Likert scale was applied to measure the research variables. A total of 300 questionnaires were distributed, 286 questionnaires were returned, and 260 valid questionnaires were obtained after data screening. The data were analyzed using SPSS. The main statistical methods included reliability analysis, validity analysis, correlation analysis, and multiple regression analysis.
The research results show that information accuracy, information timeliness, and AI analytical capability all have significant positive influences on knowledge acquisition capability. Among these factors, AI analytical capability has the strongest influence, followed by information accuracy and information timeliness. The findings indicate that ChatGPT can support students’ knowledge acquisition when it provides accurate, timely, and analytical information. Therefore, students should use ChatGPT critically and responsibly, while teachers and universities should provide guidance on AI literacy, information verification, and ethical AI use in learning.
Keywords: ChatGPT, knowledge acquisition capability, information accuracy, information timeliness, AI analytical capability