Impact of marketing to understand consumer buying behavior in S.S. Impex

Citation

Minda, Ronak. (2021). Impact of marketing to understand consumer buying behavior in S.S. Impex. (Cooperative Education). Bangkok: Siam University.

Abstract

This Cooperative study, titled “Impact of Marketing to Understand Consumer Buying Behavior in S.S. Impex,” intends to investigate the possible scope of extending cosmetic product lines and discovering underlying prospects in Nepal’s unexplored areas. The study’s goals are as follows: (1) to enhance sales volume by identifying potential markets, (2) to expand into new markets, and (3) to identify related items of a similar kind to broaden the product range. My significant responsibility was to monitor the market, identify customer behavior, and gather product data from firms where the product is imported. During my internship, I gained knowledge and understanding of how the organization operates at all levels, particularly from a marketing standpoint. The firm’s interaction with the client tends to expand and ensure the achievement, optimize consumer reaction, increase availability, and effectively follow through, allowing it to handle the problem more systematically, precisely, and unbiasedly. Because competition is tough and working conditions are harsh, thecompany’s present objective is growth, stability, safety, and survival. The findings of this study aid in gaining information about the market and how things function in the real world. The result of my internship was that it helped me forecast various outcomes after making any decision from a business perspective.

                    The company hired me to work as a marketing assistant in the company’s marketing department. The tasks included learning how to manage customer relationships, using various inventive marketing tactics to improve sales, and researching new marketing strategies. As we can see, the market is changing as firms adapt and react, particularly now that the entire world is coping with the repercussions of the Covid epidemic. After completing the internship, I will be able to fix the problem by doing product research and matching market demands. In this regard, the student may learn more about how to adapt to the working environment of the Nepalese market, which is critical for a future job.

Key Words: Client Relationship, Market Scope, Product details, Marketing, Content, Consumers, Experience.

Impact of marketing to understand consumer buying behavior in S.S. Impex

Faculty of Business Administration, Siam University, Bangkok, Thailand