Increasing brand presence of Jockey in Nepal

Citation

Agrawal, Kunal. (2021). Increasing brand presence of Jockey in Nepal. (Cooperative Education). Bangkok: Siam University.

Abstract

This report entitled “Increasing brand presence of Jockey in Nepal” focuses on how Comfort Nepal have been creating and focusing on various strategies to increase the brand presence of Jockey in Nepal. This report contains the experience gained from working various tasks under Comfort Nepal as a marketing executive co-op student. The objective of the coop study includes;1) to describe the branding process of Jockey, 2) to describe the Jockey products range, 3) to gain knowledge about the working of the marketing team and how to deal with retailers. As a co-op student, my major responsibilities were analyzing ways that aid in the creation of a better brand, locating various vendors linked with the duties, and installing fixtures and furnishings in various places.This report explains in full all of the roles and responsibilities allocated during cooperative education. Problems were handled with the help of the company’s team members’ suggestions. Working for the company has helped me to be more responsible and to manage my time more effectively. This practical cooperative education program also assisted me in comprehending the actions and methods of numerous functions pertaining to addressing other individuals, developing a brand name, and assessing market types.

Keywords:  Communication, fixtures and branding.

Increasing brand presence of Jockey in Nepal

Faculty of Business Administration, Siam University, Bangkok, Thailand