| Project Title: | Investigation and Research on Employee Satisfaction of Da Zhang Industrial |
| Author: | Miss Guo Kangning |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration (International Program) |
| Major: | International of Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2023 |
| Url: Published: |
Journal of Wisdom Political Science Journal of Wisdom Political Science and Multidisciplinary Sciences Vol. 5 No. 3 (2022): May – June 2022 |
Citation
Guo, Kangning. (2023). Investigation and research on employee satisfaction of Da Zhang Industrial Co., Ltd (Master’s independent study). Bangkok: Siam University.
Abstract
With the deepening development of China’s market economy, the competition among enterprises is getting more and more intense, the importance of enterprise managers to employee satisfaction is increasing day by day, more and more enterprise managers recognize the importance of employees for an enterprise. Modern human resource management work and traditional personnel management has been very different, the purpose of this paper is to investigate the impact of the company’s employee job satisfaction factors, and finally put forward to improve the overall job satisfaction of the staff’s countermeasures, so as to provide reference for the enterprise’s human resource management and the stability of the talent team.
Therefore, this paper adopts a quantitative research method to gain an in-depth understanding of the status quo of employee satisfaction in Dazhang Company, with Dazhang Company as the research object. A total of 226 valid questionnaires were collected in the questionnaire survey, and SPSS statistical analysis software was further used to analyze the influencing factors behind this status quo in depth by conducting reliability analysis, descriptive statistical analysis, difference analysis, correlation analysis and regression analysis on the valid data.
In general, the work itself, work returns, work environment are positive driving factors of employee satisfaction. Enterprises should focus on the work itself, job returns, the work environment layer of incentives for employees, optimize the dynamic adjustment of people and posts, enhance the sense of achievement of employees; enhance the effectiveness of incentive mechanisms, focusing on the role of spiritual incentives; improve the work of the hardware environment, optimize the logistics of the enterprise; the corporate culture should be strengthened to build, create a better team atmosphere.
Keywords: employee satisfaction；retail business；corporate employee incentives.
Investigation and Research on Employee Satisfaction of Da Zhang Industrial
Master of Business Administration (International Program), Siam University, Bangkok, Thailand