| Title: | Learning and Contributing as CEO Support & Project Coordinator in Digital Marketing at Lexicon Business Communications |
| Author: | Chit Su Wai |
| Advisor: | Ms. Hpoo Pwint Dahlia Maung |
| Degree: | Bachelor of Business Administration Program in International Business (International Program) |
| Major: | B.B.A. (International Business) |
| Faculty: | International College |
| Semester/Academic year: | 3/2567 (2024) |
Abstract
This report presents an overview of my internship experience at Lexicon Business Communications, the number one digital storytelling agency in Bangkok, where I served as CEO Support & Project Coordinator across the company. The report highlights my key responsibilities, including managing social media channels, coordinating projects, assisting with website rebranding, and conducting competitor analysis for clients. It also explores the use of AI tools and workflow automation, such as Elementor AI and Zapier, to enhance efficiency and streamline content creation and scheduling processes. Throughout the internship, I gained valuable insights into digital marketing strategies, technical skills in AI and SEO, and professional skills in leadership support and project coordination. Challenges faced, lessons learned, and recommendations for the company are also discussed, emphasizing adaptability, creativity, and continuous learning as essential components for success in the dynamic digital marketing and content creation industry.
Keywords: Artificial Intelligence (AI), LinkedIn Management, Video Production
Ms. Hpoo Pwint Dahlia Maung, บธ.บ. (ธุรกิจระหว่างประเทศ) – B.B.A. (International Business), วิทยาลัยนานาชาติ (International College), หลักสูตรบริหารธุรกิจบัณฑิต สาขาวิชาธุรกิจระหว่างประเทศ (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in International Business (International Program), 3/2567 (2024)