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Study on the Influence Factors of College Students’ Study Motivation — A Case of Nanjing Business College

Last modified: February 13, 2024
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Title:
Study on the Influence Factors of College Students’ Study Motivation — A Case of Nanjing Business College

Author: Li Ruxiao

Advisor:
Assoc. Prof. Dr. Qiu Chao

Degree:
Master of Business Administration

Major:
International Business Management

Faculty:
บัณฑิตวิทยาลัย (Graduate School)

Academic year:
2566 (2023)

Published:
The 16th National and International Academic Conference “Digital Transformation and Sustainable Innovation: Strategies for a Sustainable Future” 31 October – 1 November 2023 pp.183-190 PDF  https://mba.siam.edu/proceedings16/  


Abstract

In recent years, the rapid economic development has led to a continuous increase in the demand for technical talent. China is vigorously promoting the development of vocational education, creating conditions for the growth of vocational schools, and fostering a conducive learning environment for vocational students. However, this study has observed that vocational students commonly exhibit poor learning conditions and low motivation during the educational process. Identifying the reasons for the suboptimal learning conditions of vocational students and exploring the key factors influencing their learning motivation can contribute to improving the overall academic performance of vocational students and ensuring the development of technical talent. Therefore, the objectives of this study were: 1) To analyze students’ learning status of Nanjing Business college; 2) To explore the influencing factors of students’ learning motivation of Nanjing Business college.

This paper adopted a quantitative research method, first reviewed relevant literature on humanistic theory, ecological systems theory, and research on student learning motivation. Based on the research of humanistic theory, ecological systems theory on student learning motivation, the study formulates four hypothetical factors and designs relevant questionnaires accordingly. Subsequently, a questionnaire survey was conducted on 270 students from the Tourism Management Department of Nanjing Business College. The study found that: 1) The current situation of students’ learning is that they have basic cognition and emotion for learning, and their learning behavior is standardized, but their will to learn is not strong. The overall motivation of middle school students in this school is not high; 2) Students’ self-factors, social factors, school factors, family factors have an impact on students’ learning motivation.

Keywords: Humanistic theory, ecological systems theory, vocational students, learning motivation


Study on the Influence Factors of College Students’ Study Motivation —a Case of Nanjing Business College

6417195834 Li Ruxiao 2566 (2023) Advisor: Assoc. Prof. Dr. Qiu Chao, Study on the Influence Factors of College Students’ Study Motivation —a Case of Nanjing Business College สารนิพนธ์ (Independent Study),  ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management