| Title: | Marketing and Corporate Relations Practices at Franklin Career Advisor Pvt. Ltd |
| Author: | Sneha Silwal |
| Advisor: | Mr. Bikash Dahal |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2567 (2024) |
Abstract
This cooperative education report summarizes my sixteen-week internship experience at Franklin Career Advisor Pvt. Ltd. (Franklin Education Consultancy), Hetauda, Nepal. The main objective of the internship was to bridge the gap between academic learning and real-world marketing practices through active involvement in marketing, communication, and corporate relations tasks.
Under the supervision of Mrs. Nitika Shrestha, Manager of Franklin Education Consultancy, I contributed to social media management, content creation, promotional campaigns, and interdepartmental coordination. This experience deepened my understanding of how marketing and communication strategies enhance brand trust and visibility in a service-based organization.
I applied concepts from my BBA courses—such as marketing management, branding, consumer behavior, and digital communication—while gaining practical skills in tools like Canva, Microsoft Excel, Adobe, and Sejda. The internship strengthened my creativity, teamwork, and time management, offering valuable insight into marketing operations within the education consultancy sector and preparing me for a career in marketing and corporate communication.
Keywords: Marketing, Corporate Relations, Educational Consultancy, Digital Communication, Internship Experience
Mr. Bikash Dahal, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2567 (2024)