| Title: | Marketing and Sales internship at Almendra: The chance to diversify into B2C selling |
| Author: | Viswaja Gopinathan |
| Advisor: | Miss Yin Min Khin |
| Degree: | Bachelor of Business Administration Program in International Business (International Program) |
| Major: | B.B.A. (International Business) |
| Faculty: | International College |
| Semester/Academic year: | 3/2567 (2024) |
Abstract
This report explores my internship positions as marketing and sales intern completed at Almendra (Thailand) LTD. The internship consisted 5 months of working on the Table Top sweetener project- an initiative for the company to release a Table Top sweeter product/line brand. The internship consisted of weekly presentations that were reported to the CEO and refined to display aspects of the project such as marketing, branding, pricing, digital marketing initiatives, etc. As a part of the requirement, a mini-research was conducted based on the potential of Almendra to diversify into the B2C scene through the release of a table-top sweetener brand. The research was conducted using a qualitative approach through a questionnaire which was sent to fellow colleagues. Literature related to the following topics: 1) Current Market Of Thailand, 2) Strategic diversification from B2B to B2C in the Food Ingredient Industry, 3) Success Factors and Possible challenges in launching new products. This report covers all the aspects of my internship including an overview of the company, its strategies, a SWOT analysis as well as the skills I gained, some problems encountered and highlights my duties during the internship.
Keywords: Almendra, Diversification, Stevia
Miss Yin Min Khin, บธ.บ. (ธุรกิจระหว่างประเทศ) – B.B.A. (International Business), วิทยาลัยนานาชาติ (International College), หลักสูตรบริหารธุรกิจบัณฑิต สาขาวิชาธุรกิจระหว่างประเทศ (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in International Business (International Program), 3/2567 (2024)