Online sales, corporate sales and marketing at BALTRA home appliances & Kitchenware

Citation

Bhushan, Mayank. (2022). Online sales, corporate sales and marketing at BALTRA home appliances & Kitchenware. (Cooperative Education). Bangkok: Siam University.

Abstract

This report is a brief description of my sixteen weeks internship carried out as a compulsory component of the 4th year of BBA. The internship was taken under the organization BATLRA located at Sitapaila, Kathmandu. As a student of Business Management with Marketing as my major, I opted under the department of online sales, corporate sales and marketing as an intern. This report incorporates all the insights that I have gained in the period of sixteen weeks. Working and cooperating with the brand managers and executives, I learnt to approach and address everybody keeping the important things in mind. I learnt how organization does the marketing work i.e. promoting the brand in the market, how the brand competes with its competitors and how marketing strategy is beneficial for the company.

As an intern at BALTRA, I had the opportunity to contribute to various marketing initiatives and gain hands-on experience in building brand image and implementing effective marketing strategies. During my internship, I assisted in managing various online marketplaces, helped to identify potential corporate clients and to develop business relationship with them and also made marketing plans and campaigns for new product launches. Through my internship, I gained valuable skills in marketing and sales department as how can we improve the ongoing marketing strategies for the company. Overall, my experience at BALTRA was invaluable in preparing me for a career in marketing in the corporate world.

Keywords:  marketing strategies, digital marketing channels, campaigns.

Online sales, corporate sales and marketing at BALTRA home appliances & Kitchenware

Faculty of Business Administration, Siam University, Bangkok, Thailand