Practical Learning in Bar and Beverage Management in the Hotel Industry: A Trainee’s Report from Korawan 98 Co., Ltd., Thailand

Abstract

This Cooperative Education Report presents an extensive analysis of Bar and Beverage Management in Thailand’s hotel industry, based on my 16-week internship at Korawan 98 Co., Ltd., a Bangkok-based beverage supply and management company serving leading hotels, resorts, and restaurants across Thailand. The report examines how beverage operations influence hospitality quality, focusing on product procurement, logistics, sustainability, and service collaboration between suppliers and hotels. As a Bar and Beverage Management Trainee, I observed real-world beverage management systems, hotel partnerships, cost control mechanisms, and sustainability initiatives. This experience allowed me to bridge academic theory with professional practice, particularly within the Thai hospitality context, where the harmony between efficiency and cultural hospitality defines success. This report provides a comprehensive narrative of my responsibilities, learning outcomes, challenges, and reflections, while analyzing Korawan 98 Co., Ltd.’s operations through management and service theories. It concludes with recommendations for operational improvement, digital transformation, and professional implications for Thailand’s evolving hospitality industry.

Keywords: Bar and Beverage Management, Hospitality Supply Chain, Thai Hospitality, Sustainability, Cooperative Education

Mr. Ashutosh Mishra, บธ.บ. (การบริหารการโรงแรมและการท่องเที่ยว) – B.B.A. (Hotel and Tourism Management), วิทยาลัยนานาชาติ (International College), บริหารธุรกิจบัณฑิต สาขาวิชาการบริหารการโรงแรมและการท่องเที่ยว (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Hotel and Tourism Management (International Program), 1/2568 (2025)