Revenue and Reservation Internship Exploring Revenue Management at Sofitel Bangkok Sukhumvit

Abstract

This cooperative education report highlights the 20-week internship experience at Sofitel Bangkok Sukhumvit, a five-star luxury property under the Accor group. The internship was undertaken in the Revenue and Reservation Department, where the main objective was to bridge academic knowledge of hospitality management with practical exposure to revenue operations in a real hotel environment. Throughout the internship, the focus was placed on understanding the hotel’s revenue optimization strategies, rate structure, forecasting methods, and daily performance analysis. The position also involved close collaboration with the reservations team, ensuring accurate room inventory, data consistency, and effective communication across departments. Under the guidance of the Director of Revenue, Khun Ivan, and the Revenue Analyst, Khun Dhon, the internship provided meaningful, hands-on learning through data-driven tasks and analytical projects that deepened the understanding of how revenue management supports hotel operations and decision-making. In addition to technical learning, the internship experience also encouraged critical thinking, teamwork, and adaptability in a fast-paced hospitality environment. The study conducted during this internship focused on identifying operational challenges in data accuracy and interdepartmental coordination. The findings suggest that implementing a more structured reporting system and standardized communication procedures could significantly improve workflow efficiency and revenue forecasting accuracy. Overall, this internship was an essential step in developing both professional and personal skills. It provided a practical understanding of how strategic revenue management contributes to overall hotel performance, laying a strong foundation for future growth in the hospitality and business industry.

Keywords: Revenue Management, Reservation Operations, Hospitality Industry

6508000034 Sonu Bawonmethichai. Advisor: Mr. Rashminda Attanayake, บธ.บ. (ธุรกิจระหว่างประเทศ) – B.B.A. (International Business), วิทยาลัยนานาชาติ (International College), หลักสูตรบริหารธุรกิจบัณฑิต สาขาวิชาธุรกิจระหว่างประเทศ (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in International Business (International Program), 3/2567 (2024)