The Influencing Factors of Employee Voice Behavior in Beijing Zhijie Commercial Trading Company

Abstract

Voice behavior is a constructive behavior that employees take the initiative to provide suggestions or opinions to superiors, which is spontaneous, challenging and risky in nature. Previous research reveals that the influencing factors of employee voice behavior can be classified into the employee, supervisor and organization aspects. Given that, this study used a questionnaire survey to examine the effect of organizational culture (organization aspect), superior power distance (superior aspect) and employee job satisfaction (employee aspect) on voice behavior.
With 218 employees from Beijing Zhijie Commercial Trading Company as participants, a quantitative study was conducted to investigate the influencing factors of employee voice behavior in the company. Participants successively completed the organizational cultural identification scale, power distance scale, job satisfaction scale, and voice behavior scale. Regression analysis results showed that (1) organizational culture had a significant positive influence on employee voice behavior; (2) superior power distance had a significant negative influence on employee voice behavior; (3) employee job satisfaction had a significant positive influence on employee voice behavior.
This study has implications for motivating employees’ work enthusiasm and improving the management and operation of Beijing Zhijie Commercial Trading Company. Firstly, the organization should develop an open and harmonious organizational culture and establish a communication incentive mechanism. Secondly, the organization should conduct leadership training and employee development programs to enhance employee job satisfaction. Finally, superiors should set good examples for employees by their own behaviors, which will effectively motivate employees to engage in voice behaviors.

Keywords: organizational culture, superior power distance, voice behavior, job satisfaction

6417195400 Shi Jiucheng. 2568 (2025). Advisor: Dr. Zhang Li, สารนิพนธ์ (Independent Study), The Influencing Factors of Employee Voice Behavior in Beijing Zhijie Commercial Trading Company, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย