| Title: | The Factors Influencing Digital Transformation in Zhejiang Donghua Planning, Architecture & Landscape Design Co., Ltd. |
| Author: | Shi Yujie |
| Advisor: | Assoc. Prof. Dr. Qiu Chao |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 18th National and International Academic Conference “Sustainable Horizon: Transforming Ideas into Impact” 6-7 August 2025 (pp.600-609) Click PDF |
Abstract
To better adapt to market needs and improve competitiveness, traditional construction enterprises must proactively pursue transformation by restructuring development strategies, adopting new production and management approaches, and driving corporate upgrading. This will enable the industry to achieve sustainable and high-quality development. This study identified the key influencing factors of digital transformation in construction enterprises and explored driving strategies for this transition. Therefore, this study aimed to examine the significant impacts of regional digital infrastructure, human resources and top management team on the digital transformation in Zhejiang Donghua Planning, Architecture & Landscape Design Co., Ltd. This study used a quantitative method, and through a scientifically designed questionnaire survey, primary data on digital transformation were collected from the company’s employees. The questionnaire data were processed and analyzed using statistical software (SPSS) to validate the research model’s effectiveness and identify critical success factors for enterprise digital transformation. The data analysis results indicated that all three independent variables demonstrated statistically significant positive effects on digital transformation. Based on the data analysis results, this study proposes several practical recommendations for enterprises’ digital transformation initiatives: 1) Increasing investment in digital human capital; 2) enhancing the digital capabilities of the corporate top management team; and 3) establishing a digital transformation exchange platform.
Keywords: digital transformation, regional digital infrastructure, human resources, top management team, Zhejiang Donghua Planning, Architecture & Landscape Design Co., Ltd.
6317195513 Shi Yujie, 2568 (2025). Advisor: Assoc. Prof. Dr. Qiu Chao, สารนิพนธ์ (Independent Study), The Factors Influencing Digital Transformation in Zhejiang Donghua Planning, Architecture & Landscape Design Co., Ltd., นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย