| Title: | Strategic Excellence in Digital Campaigns “An Analysis of Marketing Practices and Innovation at Brand LogiQ.” |
| Author: | Ms. Sebika Gautam |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2566 (2023) |
Abstract
This report provides an overview of the internship experience at Brand LogiQ, focusing on how digital marketing strategies were used to improve brand performance. It begins with a description of Brand LogiQ, including its mission, vision, services, and how the company is organized.
Next, the report details my role and responsibilities as an Intern, including the specific tasks and projects undertaken. It highlights key challenges faced by the organization, such as adapting to changing market trends, staying ahead of competitors, and refining digital marketing approaches. The report explains how these challenges were addressed and offers practical recommendations for overcoming them.
In reflecting on the internship, the report highlights how theoretical knowledge from academic courses was applied to real-world problems, the skills developed, and the personal and unprofessional growth experienced. It also discusses the value of the internship in providing hands- on experience and practical insights.
Keywords: Digital Marketing, Adaptability, Professional Growth, Brand Performance
Mr. Ashutosh Mishra, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2566 (2023)