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Study on Xiaomi Company’s Cross-cultural Management Based on Perspective of Thailand

Last modified: June 15, 2023
Estimated reading time: 1 min
Project Title: Study on Xiaomi Company’s Cross-cultural Management Based on Perspective of Thailand
Author: Mr. Wang Qianrui
Advisor: Assoc. Prof. Dr. Qiu Chao
Degree: Master of Business Administration
Major: Education Management
Faculty: Graduate Schools
Academic year: 2022


Journal of Wisdom Political Science
วารสารรัฐศาสตร์รอบรู้และสหวิทยาการ ปีที่ 6 ฉบับที่ 5 กรกฎาคม-สิงหาคม 2566| Journal of Wisdom Political Science and Multidisciplinary Sciences Vol. 6 No. 5 (2023), July-August 2023


Wang, Qianrui. (2022). Study on Xiaomi Company’s cross-cultural management based on perspective of Thailand. (Master’s independent study). Bangkok: Siam University.


This research reviewed the current state of Sino-Thai cross-cultural management at the Thai branch of China Xiaomi Company. The study utilized qualitative research as the research method to further understand the significance of cross-cultural management at Xiaomi in Thailand. The research found that Xiaomi’s parent company and Thai branch conflicted with its business objectives and rationale. The human resource management of Xiaomi in Thailand was also not idyllic due to different decision-making approaches across borders. Suggestions were presented to provide possible solutions to assist the company in creating an inline strategy and included: 1) Personnel integration should be carried out to optimize human resource management.

Managing employees according to local culture can improve the effectiveness of crosscultural management; 2) Offering cross-cultural training is an effective way to enhance cross-cultural management. The training can alleviate cultural conflicts and crosscultural communication barriers and help to quantify management results. The results can be reviewed through a personnel management system, recruitment system, evaluation and incentive measures, and cross-cultural business training. The national “Maritime Silk Road Plan” will broaden the prospects for future cooperation between China and Thailand, and more research should be carried out to help overcome cultural conflicts caused by cultural differences and implement effective cross-cultural management.

Keywords: cross-cultural management, cultural differences, management strategies, Xiaomi Company.

Study on Xiaomi Company’s Cross-cultural Management Based on Perspective of Thailand

Master of Business Administration (International Program), Siam University, Bangkok, Thailand