| Project Title: | The Changes in Consumer Behavior and Offline Stores Under the Epidemic |
| Author: | Miss Zheng Shu |
| Advisor: | Dr. Tanakorn Limsarun |
| Degree: | Master of Business Administration (International Program) |
| Major: | International of Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2022 |
| Url:
Published: |
Conference Conference Proceedings The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023 |
Citation
Zheng, Shu. (2022). The changes in consumer behavior and offline stores under the epidemic. (Master’s independent study). Bangkok: Siam University.
Abstract
Although different scenarios can be drawn, either more optimistic or more pessimistic, no one can really predict when the world will return to normal after the COVID-19 pandemic. During the epidemic and under the restrictions of various government systems, people could not go out and could only work and study from home. Although online behavior has become common, it still causes distress for consumers, which led to changes in consumer behavior. The epidemic also caused people to buy less, travel less, consume less, and invest less. It had a great impact on tourism, catering, transportation and other traditional industries, and many offline stores risk closure down due to the reduction of a large number of economic activities.
This paper examined consumer behavior and purchasing patterns in the COVID-19 epidemic, as well as the effects of changing consumer behavior on offline stores, by reviewing and synthesizing the literature produced by domestic and international academics. It also suggested countermeasures for businesses and some offline stores.
Keywords: epidemics, consumer behavior, offline stores.
The Changes in Consumer Behavior and Offline Stores Under the Epidemic
Master of Business Administration (International Program), Siam University, Bangkok, Thailand