Title: The Effect of Cultural Diversity on the Competitive Advantage of Multinational Corporations
Author: Guo Yunxia
Advisor: Assoc. Prof. Dr. Qiu Chao
Degree: Master of Business Administration
Major: Education Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: International Journal of Management, Business, and Economics Volume 11, Number 3, September – December, 2024 pp.7-25 Click PDF
Abstract
The field of international business management has become increasingly important due to the globalization of the business environment, which has led to an increase in the number of companies operating across borders. One of the most significant challenges is dealing with cultural differences, which can have a significant impact on communication, negotiation, and management practices. This study analyzed the challenges and opportunities presented by cultural diversity, with a focus on how cultural differences affect communication, negotiation, and management practices in international business.
The objective of this study was to explore the effect of national culture, cultural intelligence, corporate culture on the competitive advantage of multinational corporations. The quantitative method was used in this study. A total of 400 questionnaires were distributed in this study, and 352 valid questionnaires were recovered. This study found that national culture, cultural intelligence, corporate culture have a significant positive effect on the competitive advantage of multinational corporations. For recommendations, the competitive advantage of multinational corporations can be enhanced by 1) Emphasizing national culture; 2) Cultivating cultural intelligence skills for effective management; 3) Cooperating culture strategy.
Keywords: competitive advantage, multinational corporations, cultural diversity
The Effect of Cultural Diversity on the Competitive Advantage of Multinational Corporations /
6417195040 Guo Yunxia 2567 (2024) The Effect of Cultural Diversity on the Competitive Advantage of Multinational Corporations สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University