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The EU as a model for ASEAN

Estimated reading time: 1 min
Project Title: The EU as a model for ASEAN
Author: Mr.Fabrice Bach
Advisor: Dr.Teerachote Phongtaveewut
Degree: Master of Business Administration
Major: International Business
Faculty: Graduate Schools
Academic year: 2018


Bach, Fabrice. (2018). The EU as a model for ASEAN. (Independent study, Master of Business Administration). Bangkok: Siam University.


Regional integration has posed many challenges in different countries that may want to implement both economic and ecological models. Counties have joined to form regional blocks such as ASEAN and the EU. The EU boasts as the best regional integration in the world and is followed by ASEAN. The disparity between the two mainly revolves around sovereignty and an image of oneness. The EU model has been one of the best integration and it has also seen the EU getting awarded the Nobel Peace Prize in 2012. Both ASEAN and the EU have experienced economic crisis such as the financial crisis of Southeast Asia in from 1997 to 1998, and the 2008 to 2009 European Union’s financial crisis. The EU has remarkably bulldozed its way to become a good example for the benefits of global economic integration. ASEAN experiences unequal growth but not easily solvable like the EU has tried to help its poor members. It is therefore imperative that ASEAN promotes human rights and democracy as seen by the EU so as to create a foundation for an efficient economic growth. ASEAN ways i.e. the rules and regulations set by ASEAN has proven to lack binding effects but through the bureaucracy seen in the EU from Brussels, ASEAN can be able to formulate a formidable economic growth and also promote peace from its members. The Brexit may pose as a negative issue for ASEAN to use the EU as a template but ASEAN should focus on the whole EU as a block and emulate its advantages and achievements over the years.


Keywords:  Digital marketing, Consumer buying decision, Industrial machinery.

The EU as a model for ASEAN

Master of Arts in Peace Studies and Diplomacy, Siam University, Bangkok, Thailand