| Title: | The Factors Affecting Electric Vehicle Purchasing Behaviour in Germany |
| Author: | Jamil Frioui |
| Advisor: | ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) NCBIM & ICBIM 2024: The 7th National Conference on Business, Informatics and Management & The 7th International Conference on Business, Informatics and Management on June, 2024, pp. 171-183 Click PDF |
Abstract
In an era marked by environmental concerns and technological innovation, Germany’s automotive sector is undergoing transformative changes, with a strong push towards electric vehicles (EVs) as sustainable transport solutions. This study investigates the key factors influencing the purchasing behavior of electric vehicles in Germany, exploring the interaction between national policies and consumer preferences. Using the quantitative research approach, a questionnaire survey was conducted, allowing for a comprehensive exploration of both macro- and micro-level influences on EV purchasing decisions. The findings revealed a complex interaction between government incentives, technological advancements, economic barriers, and cultural perceptions. Despite proactive policies and technological improvements, the actual adoption rates of EVs have lagged behind expected trajectories, largely due to economic hesitations and infrastructural inadequacies. The study concludes that addressing economic and infrastructural concerns, alongside enhancing public awareness and acceptance, is crucial for accelerating Germany’s transition to a sustainable electric vehicular future. This research provides a roadmap for policymakers and industry stakeholders to strategize more effective interventions for boosting EV adoption rates.
Keywords: electric vehicle, purchasing behavior, Germany
6517193020 Jamil Frioui, 2568 (2025), Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul, สารนิพนธ์ (Independent Study), The Factors Affecting Electric Vehicle Purchasing Behaviour in Germany, นำเสนอในที่ประชุมวิชาการ (Conference): NCBIM & ICBIM 2024: The 7th National Conference on Business, Informatics and Management & The 7th International Conference on Business, Informatics and Management, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย