| Title: | The Factors Influencing the Insurance Cluster of the United States of America |
| Author: | Theint Nway Nway Aung |
| Advisor: | ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2567 (2024) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 16th National and International Academic Conference 2023 “Digital Transformation and Sustainable Innovation: Strategies for a Sustainable Future” 31 Oct. – 1 Nov. 2023, pp.724-738 Click PDF |
Abstract
This research explores the insurance industry’s growth, challenges, and transformation, highlighting the sector’s rapid expansion, with a global market surpassing $6.4 trillion in 2023. Despite growth, the Covid-19 pandemic impacted premiums and profits in 2020. Insurance analytics emerged as a pandemic-resilient tool. Three key challenges stand out: climate change’s influences and claims, the pandemic’s effect on life insurance applications, and the industry’s digital transformation driven by competition and evolving customer needs. These challenges underline the industry’s resilience, societal importance, and sale improvement.
This study aims to achieve two key objectives, using a documentary research method. Firstly, it seeks to investigate the insurance cluster in the USA after the Covid-19 pandemic by applying Porter’s Diamond Model. Secondly, it aims to recommend strategies for the insurance cluster in the USA that could guide future growth strategies and improvement of Sale after the Covid-19 period. The study employed Porter’s Diamond Model to analyze the competitive environment of the insurance cluster in the USA, offering insights into how firms can navigate the complexities of digital transformation. Recommendations are provided for insurance companies to effectively harness technological advancements while addressing socio-economic, regulatory, and data security challenges.
Keywords: post Covid-19 period, insurance industry, United States of America, Porter’s Diamond Model
6417192031 Theint Nway Nway Aung, Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul, สารนิพนธ์ (Independent Study), The Factors Influencing the Insurance Cluster of the United States of America, นำเสนอในที่ประชุมวิชาการ (Conference), digital transformation, bankiThe 16th National and International Academic Conference 2023, Online Conferenceng, Porter’s Diamond Model, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย