Title: The Impact of AI Integration on Software as a Service Cluster in the United States
Author: Aung Hein Htet
Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 16th National and International Academic Conference 2023 “Digital Transformation and Sustainable Innovation: Strategies for a Sustainable Future” 31 Oct. – 1 Nov. 2023, pp.363-374 Click PDF
Abstract
This study explores the impact of Artificial Intelligence (AI) integration on the Software as a Service (SaaS) cluster in the United States, focusing on both the opportunities and challenges it presents. With AI’s integration, SaaS companies have experienced unprecedented improvements in efficiency and customer service. This study examined case studies of industry leaders, like HubSpot, which have successfully leveraged AI to optimize operations and enhance customer engagement, contributing to the projected growth of the SaaS market to $307 billion by 2026. However, the integration of AI also introduces significant challenges, including potential job displacement, privacy concerns, and integrity of data management. Through a comprehensive literature review, market analysis, and statistical evaluation, this research identified critical factors influencing the adoption of AI in SaaS, providing a nuanced understanding of its economic implications. Employing Porter’s Diamond Model, the study analyzed the SaaS cluster’s competitive environment, offering insights into how companies can navigate the complexities of AI integration. Recommendations are provided for SaaS companies to harness the potential of AI effectively while addressing the socio-economic and regulatory challenges. This study contributes to the broader discourse on AI’s role in transforming industries, offering a roadmap for SaaS companies to innovate responsibly and sustainably in the digital age.
Keywords: impact of AI, Software as a Service Cluster, United States, integration
The Impact of AI Integration on Software as a Service Cluster in the United States
641712022 Aung Hein Htet 2567 (2024) The Impact of AI Integration on Software as a Service Cluster in the United States สารนิพนธ์ (Independent Study), Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), บริหารธุรกิจมหาบัณฑิต (บธ.ม.) – Master of Business Administration, การจัดการธุรกิจระหว่างประเทศ – International Business Management, Bangkok: Siam University