| Title: | TThe Impact of Artificial Intelligence on Organizational Performance |
| Author: | Shalinee Dubey |
| Advisor: | ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 18th National and International Academic Conference “Sustainable Horizon: Transforming Ideas into Impact” 6-7 August 2025 (pp.351-364) Click PDF |
Abstract
The integration of Artificial Intelligence (AI) into organizational processes has influenced traditional work dynamics, creating both opportunities and problems for maintaining a positive organizational culture. As AI continues to transform roles, methods, and communication within organizations, its impact on organizational performance needs to be closely examined. The objective of this study was to determine the impact of artificial intelligence on organizational performance, with a particular emphasis on the interaction between AI-driven systems and important organizational performance elements including adaptability, decision-making processes, and employee engagement. This documentary study analyzed the latest research and relevant literature on the interaction of AI and organizational performance, chosen with a focus on recent peer-reviewed publications and research articles. Data were collected and analyzed with a documentary approach, with significant themes linked to artificial intelligence impact on organizational performance identified and carefully analyzed. This study highlights the significance of ongoing learning, ethical AI practices, and alignment to organizational values for long-term success, offering insightful information to businesses looking to use AI to boost productivity and maintain competitive edge.
Keywords: Artificial Intelligence, organizational performance, AI driven system
6317190029 Shalinee Dubey, 2568 (2025), Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul, สารนิพนธ์ (Independent Study), The Impact of Artificial Intelligence on Organizational Performance, นำเสนอในที่ประชุมวิชาการ (Conference): The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย