Title: The Impact of Equity Incentive on Operational Performance: A Case Study of Tsingtao Brewery Company
Author: Haoran Zheng
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 8th STIU International Conference “TechVision Leadership: Fostering Social Sustainability” July 4-5 2024 (pp.73-81) Proceedings PDF
Abstract
This study took Tsingtao Brewery Company as a case study to examine the impact of equity incentive on corporate operational performance, with changes in management behavior serving as a mediating variable. The study aimed: 1) To determine whether equity incentive has a positive effect on operational performance; 2) To determine whether equity incentive has a positive effect on management behavior; 3) To determine whether management behavior has a positive effect on operational performance; 4) To determine whether management behavior mediates the relationship between equity incentive and operational performance.
This study used the quantitative analysis method to examine the relationship between equity incentive and operational performance at Tsingtao Brewery Company, with management behavior as a mediating variable. The study distributed 240 questionnaires, of which 228 were returned. After excluding invalid responses, 203 valid questionnaires were obtained. The recovery rate was 95%. The findings of this research are: 1) Equity incentive has a positive effect on operational performance; 2) Equity incentive has a positive effect on management behavior; 3) Management behavior has a positive effect on operational performance; 4) Management behavior mediates the relationship between equity incentive and operational performance. Therefore, by implementing equity incentive, Tsingtao Brewery Company can foster positive behaviors in its management that align with the company’s expectations, thereby enhancing management effectiveness and improving operational performance.
Keywords: equity incentive, operational performance, management behavior
The Impact of Equity Incentive on Operational Performance: A Case Study of Tsingtao Brewery Company /
6517195835 Haoran Zheng 2567 (2024) The Impact of Equity Incentive on Operational Performance: A Case Study of Tsingtao Brewery Company สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University