| Title: | The Impact of IoT Product Sales on Customer Satisfaction in Xiaomi Corporation |
| Author: | Li Kailun |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 1st Thailand-Sino International Conference and The 17th National and International Academic Conference “New Quality Productive Forces and Sustainable Innovation” 14-16 November 2024 (pp.1239-1247) Click PDF |
Abstract
This study examined the impact of IoT product sales on customer satisfaction, focusing on Xiaomi Corporation’s IoT offerings. This study adopted a quantitative research method.The primary objective of this study was to examine the impact of Xiaomi’s IoT product sales price, after-sales，service，technological advancement on customer satisfaction. A total of 320 questionnaires were distributed, with 300 valid responses collected, yielding an effective recovery rate of 93.75%. Results indicate that sales price, after-sales service quality,and technological development of Xiaomi’s IoT products all exert a significant positive influence on customer satisfaction. This demonstrates that reasonable pricing strategies, efficient after-sales service, and technological innovation are crucial factors in enhancing customer satisfaction. The findings provide theoretical foundations and practical references for enterprises in the smart home industry regarding the formulation of IoT product marketing strategies, service optimisation, and technological upgrades.
Keywords: product pricing, after-sales service, technological advancement, IoT product
6617195713 Li Kailun, 2568 (2025). Advisor: Dr. Zhang Li, สารนิพนธ์ (Independent Study), The Impact of IoT Product Sales on Customer Satisfaction in Xiaomi Corporation, นำเสนอในที่ประชุมวิชาการ (Conference), The 17th National and International Academic Conference 2024, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย