The Influence of Technology Adoption and Employee Productivity on the Operating Efficiency of BYD in Thailand

Abstract

With rapid advancements in technology, organizations are increasingly integrating digital tools to enhance operational performance. However, the effectiveness of these technological implementations largely depends on employee adaptation and utilization. This research aimed to provide insights into how technology adoption and employee productivity influence the overall operational efficiency, highlighting the need for a balanced approach that integrates technological innovations with strategic human resource management. The objectives of the study were:1) To explore the current state of BYD in Thailand; 2) To examine the impact of technology adoption on the operating efficiency of BYD in Thailand; 3) To examine the impact of employee productivity on the operating efficiency of BYD in Thailand.
A quantitative research method was adopted, utilizing a survey with both demographic questions and Likert scale items to capture the relationships among key variables. A total of 260 questionnaires were collected to ensure statistical reliability. The results: 1) Technology adoption influences of the operating efficiency of BYD in Thailand. 2) Employee’s productivity influences of the operating efficiency of BYD in Thailand. The results suggest that while technology adoption contributes to improved operational performance, its effectiveness depends on employee engagement and adaptation. The interplay between technology adoption and employee productivity directly influences the operating efficiency of BYD in Thailand. While technology enhances operational capabilities, its effectiveness is largely contingent on how well employees adapt and utilize these advancements. Recommendation:1) Enhancing technology integration for greater efficiency; 2) Optimizing employee productivity through workforce development; 3) Strengthening organizational strategies for long-term efficiency gains. By integrating these recommendations, BYD can enhance its competitive advantage, improve productivity, and sustain long-term growth in the global automotive market.

Keywords: technology adoption, employee productivity, operating efficiency

6617195712, Wang Chao, 2568 (2025). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, สารนิพนธ์ (Independent Study), The Influence of Technology Adoption and Employee Productivity on the Operating Efficiency of BYD in Thailand, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย