| Project Title: | The Perceived of Cross-border Electronic Commerce to Product Performance Uncertainty of Electronic Commerce Market in Guang Dong, China |
| Author: | Mr. Lin Shaohua |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2022 |
| Url:
Published: |
Conference Conference Proceedings National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 |
Citation
Lin, Shaohua. (2022). The perceived of cross-border electronic commerce to product performance uncertainty of electronic commerce market in Guang Dong, China. (Master’s independent study). Bangkok: Siam University.
Abstract
With the rapid development of global economy and the continuous improvement of the level of scientific and technological development, the proportion of cross-border electronic commerce in economic development is increasing. Therefore, this paper studies the innovation and development trend of logistics model in cross-border electronic commerce. In order to solve the problems of relationship among variables between e-commerce concepts of stakeholders, the statistics result have significant at 0.05 on the demographic to inferential analysis. Hence, the study was concluded with two objectives: 1) to study the relationship between demographic and perceived uncertainty of e-commerce behavior to understand individual data which have possibilities impact customer perceive of product uncertainty on e-commerce; 2) to explore the relationship between independent variables (perceived uncertainty, e-commerce description uncertainty, and privacy risk) influencing a dependent variable (product performance uncertainty).
The population and sample for this study is online customer who always buys products in Guang Dong, China. Primary data is data collected by using a questionnaire to collect data for 244 respondents. The results showed that demographic has direct effect on overall perceived uncertainty in e-commerce, e-commerce description uncertainty, privacy risk attitude, product performance uncertainty; Other are the overall perceived uncertainty in e-commerce, e-commerce description uncertainty, privacy risk have direct effect on product performance uncertainty. Finally, contribute to this study is the supply chain must be adjusted and optimized appropriately. Therefore, the development level and development quality of cross-border electronic commerce can be effectively improved to Guang Dong e-commerce markets.
Keywords: cross-border electronic commerce, perceived uncertainty, privacy risk, product performance uncertainty.
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Master of Business Administration (International Program), Siam University, Bangkok, Thailand