The Role of Marketing in Driving Brand Growth at Poseidon Care Company

Abstract

This report provides an overview of my 16-week internship as a Marketing Assistant at Poseidon Care UK, a leading provider of live-in care services. My role in the marketing department allowed me to bridge the gap between academic knowledge and practical experience, focusing on client engagement, market research, digital content creation, and brand awareness.

During my internship, I contributed to the development of marketing strategies aimed at increasing brand visibility, engaging potential clients, and promoting Poseidon Care’s exceptional live-in care services. I assisted in creating social media campaigns across digital platforms such as Facebook, TikTok, Instagram, and utilized tools like Canva, Buffer, and Mailchimp for content creation, scheduling, and email marketing campaigns. I also leveraged MS Word and MS Excel to analyze performance data and optimize campaigns for better results.

This report covers Poseidon Care’s services, my key responsibilities, challenges faced, and the key insights I gained throughout the internship. I gained valuable experience in digital marketing, content creation, customer engagement, and market research, which has strengthened my skills in strategic communication, time management, and data-driven decision-making, equipping me for future roles in the ever-evolving digital marketing industry.

Keywords: Live-in care, marketing strategy, digital marketing, client engagement, content creation, brand awareness, market research.

Mr. Ashutosh Mishra, บธ.บ. การเงินและการลงทุน (หลักสูตรนานาชาติ) – B.B.A. Finance and Investment (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการเงินและการลงทุน (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Finance and Investment (International Program), 2/2567 (2024)