| Title: | The Sustainability Practices in Entrepreneurial Ventures and Their Impact on Business Performance |
| Author: | Zhang Jie |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 1st Thailand-Sino International Conference and The 17th National and International Academic Conference “New Quality Productive Forces and Sustainable Innovation” 14-16 November 2024 (pp.876-887) Click PDF |
Abstract
Global competition and increasing emphasis on sustainable development have heightened the importance of entrepreneurial competencies in driving long-term business success. While prior research has established links between entrepreneurial capabilities and firm performance, less is known about the mechanisms through which these competencies influence sustainable outcomes. This study addressed this gap by focusing on the mediating role of creativity performance and the moderating effect of workaholism within the context of a leading multinational enterprise.
The central research question guiding this study was how entrepreneurial competencies contribute to sustainable firm performance, and whether creativity performance mediated this relationship under the conditional influence of workaholism.
Accordingly, the objectives of the study were to examine the effects of opportunity, commitment, and organizing competencies on creativity performance, to evaluate the impact of creativity performance on sustainable firm performance, to test the mediating role of creativity performance, and to assess the moderating role of workaholism.
A quantitative research design was employed. Data were collected through a structured online questionnaire administered to employees of Huawei Technologies Co., Ltd. Using a random sampling approach, 350 questionnaires were distributed, and 320 valid responses were retained for analysis. Statistical procedures included descriptive statistical analysis, reliability and validity testing, correlation analysis, and hypothesis testing through structural equation modeling (SEM).
The results reveal that opportunity, commitment, and organizing competencies significantly enhance creativity performance. Creativity performance, in turn, has a strong positive effect on sustainable firm performance and mediates the relationshipI between entrepreneurial competencies and sustainable firm performance. Furthermore, the moderation analysis shows that high levels of workaholism weaken the positive effect of creativity performance on sustainable firm performance. These findings contribute to the Resource-Based View by highlighting creativity as a key mechanism through which entrepreneurial competencies are translated into sustainable outcomes, while also demonstrating the conditional role of workaholism.
Keywords: entrepreneurial competencies, creativity performance, sustainable firm performance, workaholism
6417195805 Zhang Jie, 2568 (2025). Advisor: Dr. Zhang Li, สารนิพนธ์ (Independent Study), The Sustainability Practices in Entrepreneurial Ventures and Their Impact on Business Performance, นำเสนอในที่ประชุมวิชาการ (Conference), The 17th National and International Academic Conference 2024, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย