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The Sustainable Strategies for Luxury Products During the COVID-19 Pandemic

Last modified: September 26, 2023
Estimated reading time: 1 min
Project Title: The Sustainable Strategies for Luxury Products During the COVID-19 Pandemic
Author: Mr. Nway Zarchi Ko
Advisor: Dr. Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: Marketing Management
Faculty: Graduate Schools
Academic year: 2023
Url:
Published:
Conference
International Conference on Economics, Business and Interdisciplinary Studies (ICEBIS 2021) on 18 March 2022

Citation

Ko, Nway Zarchi. (2023). The sustainable strategies for luxury products during the COVID-19 pandemic. (Master’s independent study). Bangkok: Siam University.


Abstract

This article providedan overview and assessment of luxury concepts and the fundamental theories of the customer’s culture that invent the market of luxury during the COVID-19 pandemic. The researcher investigatedthe driving factors to address the shift of customer behavior and the study revealed how to adapt quickly to a new sustainable strategy based on the customer driving factors. Also, how the risk management was important to be trained to overcome unexpected situation’s such as COVID-19. Based on the analysis of this research, it taught new opportunities to achieve innovations that can be called the new normal, while the luxury markets are dealing with COVID-19 pandemic.

Keywords: sustainable strategies, luxury consumer market, COVID19 pandemic.


The Sustainable Strategies for Luxury Products During the COVID-19 Pandemic

Master of Business Administration (International Program), Siam University, Bangkok, Thailand