May 23, 2026
| Title: | Transforming News Consumption: Social Video Content Strategies for Engaging Gen Z Audiences at KMG |
| Author: | Miss Subhana Kayastha |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration) |
| Semester/Year: | 2/2568 (2025) |
Abstract
The report entitled “Transforming News Consumption: Social Video Content Strategies for Engaging Gen Z Audiences at KMG” focuses on how Kantipur Television has been adapting its content strategies to engage the Gen Z audience through short-form video content. This cooperative education report contains the working experience of different tasks carried out as a Social Video Producer, primarily involving the transformation of traditional news into engaging and relatable social media reels.
The objectives of the study include: (1) to implement theoretical knowledge learned in the field of marketing and digital media, (2) to gain a deeper understanding of audience engagement strategies in the media industry, and (3) to analyze the effectiveness of short-form video content in increasing reach and interaction among younger audiences. Working as an intern, the main duties performed included scripting news into concise and engaging formats, producing and editing reels under 90 seconds, aligning content with Gen Z preferences, and utilizing various digital tools for content creation and distribution.
All the duties and responsibilities assigned during the cooperative education are explained in detail in this study. The internship period involved working under high-pressure situations, especially during major national events such as political unrest during elections and the formation of a new government. These challenges were managed effectively with team coordination and quick content turnaround. The experience significantly improved skills in storytelling, scriptwriting, video editing, and time management. This practical cooperative education program also helped in understanding the dynamics of digital media, audience behavior, and the growing importance of short-form content in modern communication.
The objectives of the study include: (1) to implement theoretical knowledge learned in the field of marketing and digital media, (2) to gain a deeper understanding of audience engagement strategies in the media industry, and (3) to analyze the effectiveness of short-form video content in increasing reach and interaction among younger audiences. Working as an intern, the main duties performed included scripting news into concise and engaging formats, producing and editing reels under 90 seconds, aligning content with Gen Z preferences, and utilizing various digital tools for content creation and distribution.
All the duties and responsibilities assigned during the cooperative education are explained in detail in this study. The internship period involved working under high-pressure situations, especially during major national events such as political unrest during elections and the formation of a new government. These challenges were managed effectively with team coordination and quick content turnaround. The experience significantly improved skills in storytelling, scriptwriting, video editing, and time management. This practical cooperative education program also helped in understanding the dynamics of digital media, audience behavior, and the growing importance of short-form content in modern communication.
Keywords: Short-form video content, Gen Z engagement, digital media strategy, news reels, audience interaction