June 21, 2026
| Title: | Understanding Marketing Operations and Brand Promotion Practices at Chaudhary Group |
| Author: | Nishant Maharjan |
| Advisor: | Mr. Bikash Dahal |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Year: | 2/2568 (2025) |
Abstract
This Co-Operative Education report presents the experience and learning outcomes gained during the internship at CG Developers, the real estate division of Chaudhary Group, where I worked as a Sales and Marketing Intern. The internship provided practical exposure to marketing, customer engagement, project coordination, and operational activities within the real estate development sector. During the internship period, I was involved in projects such as CG Hills Premium and participated in activities including market research, lead generation, customer inquiry handling, site visit coordination, event participation, and pre-handover inspection support. These experiences provided valuable insight into how marketing strategies, CRM, and operational processes are applied within a large corporate organization. The main objectives of this Co-Operative Education study are: (1) to apply theoretical knowledge gained through academic coursework in practical workplace situations, (2) to develop a better understanding of sales and marketing practices within the real estate industry, and (3) to gain professional experience in areas such as market research, customer analysis, communication, project coordination, and business operations. This report describes the internship activities, responsibilities, and learning experiences gained throughout the Co-Operative Education program. It includes an overview of the organization, key responsibilities performed, coordination with colleagues, application of academic knowledge, skills developed, and challenges encountered during the internship. The report also presents observations regarding organizational practices, proposed solutions, recommendations, and the overall learning outcomes achieved through the experience.
Keywords: : Marketing Internship, Market Research, Real Estate Marketing, Feasibility Analysis