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UX design process strategies for website success

Estimated reading time: 1 min
Project Title: UX design process strategies for website success
Author: Nimra Amir
Advisor: Dr.Tanakorn Limsarun
Degree: Master of Business Administration
Major: Marketing
Faculty: Graduate Schools
Academic year: 2018


Nimra, Amir. (2018). UX design process strategies for website success. (Independent study, Master of Business Administration). Bangkok: Siam University.


In the modern era of massive information release, influx of technological devices and magnanimous increase in the number of businesses going online, the importance of having an effective e-commerce or information website has become increasingly important. This has led to the importance of provision of higher user satisfaction levels and the need for improved user experiences. This documentary research focuses on factors and processes that can ultimately lead to the success of website translated as: an increase in effectivity level of the websites (website meets its goals) along with improvements in the experience of its users (improved user satisfaction levels). Persona Development has been seen as a major component for website success which serves as an input for all design decisions and processes. Careful planning and execution of Information Architecture, Visual and Interaction Design processes along with Usability Engineering can ultimately lead to website success. Businesses can formulate an effective website success strategy from our established framework at the end of study. Recommendation for implementation of this study on executive, managerial and operational level have also been discussed along with practical and valuable recommendations for other businesses and industries.

Keywords:  UX Design, Strategies, Website, Established framework.

UX design process strategies for website success

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand